Brand management, colours and text styles

Team members with a Brand manager -user rights can change the team's color palette and text styles. This keeps the brand more controllable and consistent.

• Only grant the brand manager user right to those persons who know about the brand guidelines etc.

If you are just starting to use Seidat, and want to make the template presentations look like your brand, read these instructions.

Colors

• Set the official colors of the company with either the HEX code or by selecting the color from the color selector.
• The Colour palette's colors can be used to color shapes in slides.
• The Colour palette's colors can be used in fonts.
• The default slide background color is used in every new slide created after the color is changed. As a default, it is light grey.

Text styles

• You can create as many text styles for your team as you wish. These created text styles can be used on the slides. Note that an editor can't edit those styles when editing the slide. Only users with Brand Manager -user level are able to edit the style.
• As a default, each team has a set of text styles created. These can be deleted, deactivated, or modified freely.
• If you edit a text style in the Brand settings, all slides where that text style is used will be edited too immediately.
• It is advised to name the text styles descriptively (i.e. Header 50; Header is the use case, and the number 50 would correspond to the font size) More information about fonts in Seidat can be found here.
• After you have created your text styles, you can select the default text style. It is recommended that you choose one of the most used fonts as the default, often the body text.

Editing text styles in the brand editor

When you have selected the right font family and named them you can:

• Move. You can re-arrange the fonts in the list, making it easier to find the one you are looking for. Typically the best arrangement is by the size from large to small. Some obscure styles are best left at the bottom of the list.
• Set the font weight from thin to heavy. Typically fonts allow setting bolded and italic styles in a text editor too.
• Font size. In Seidat the font size is set in pixels. This measurement is different from PowerPoint, where they are set in points. You can read more here about how you should set up your brand settings in Seidat if you import a lot of PowerPoints
• Line spacing determines how much space there is between lines of text. For example, a line spacing of 1 means the line spacing will be as large as one line, a line spacing of 1,25 means the line spacing will be the size of 1,25 lines, and so on.
• Letter spacing determines changes in the default value of the font's letter spacing by making the space wider or narrower. The value is the percentage of the original space. Giving a font 25-letter spacing means that the space is 25% wider. You can use negative numbers too (-25 for example)
• Uppercase toggle. Setting this on will turn all letters to UPPERCASE. This might be useful in some headers, but it is recommended to avoid it in the body text.
• Font color can be set to match the brand's colors. Typically it is best to have fonts in the primary colors (often just black and white) and additionally one or two other brand colors.

Deactivating, replacing, or removing existing text styles

• The easiest way to replace existing text styles is to use the same slot and change the font family and other settings to the required settings.
• The changed style will change on all slides immediately when the change is made.
• Please note, that if you remove a font style that is in use, it will convert the text on slides to the default font.
• You are also able to deactivate a text style. To deactivate a text style, press "Enabled On/Off".
• Deactivation does not remove the text style from presentations where it is used, but it will be removed from the text style list in the slide editor - which makes it impossible to choose when creating new text.
• Font deactivation can be useful when updating brand image.